Who if not Reigns?

Bingo, look at WWE boom periods. Yes Hogan and Austin were the main draw and oft went over, but they also but up other guys to take the lead when they were gone. In the Attitude Era The Rock, HBK, HHH, Taker, Angle, Jericho, etc... were all legitimate main draws and while Austin was THE guy and #1 draw, all of those guys mentioned often rotated in and out of the main event WITH the title. This was in most part because they booked their guys like humans, not invincible superheroes. 

Thats the problem today, they are sacrificing building multiple draws for ONE guy, and it is obviously not working. Kevin Owens love him or hate him, is perfect example of this. He was booked as a coward with no real character development during his title run, only to be squashed by a washed up has-been for short term financial success. All they had to do was book him as a viscous, cunning champion (like in NXT) and have him get some legitimate wins, and then when he loses the moment becomes more important.

If I was WWE, I would stop making Braun Strowman look like Roman Reigns' bitch. It seems like they created that character just so that Roman Reigns had a giant to slay....which it really short sighted booking. I would make Braun Strowman a killer and have him dominate everyone. But I would put him in real matches, not squash matches against 5 jobbers like they did with him for months and months. He didn't really have any legit matches until they put him against Sami and Reigns.

They've only really scratched the surface of what Braun is capable of. He's not been allowed to really do what he can really do yet. They still book him as the lumbering giant, but look at just the little bit he did against Big Show....he moves like a guy half his size. Imagine if they took the handcuffs off him and broke the stereotype that every big man moves around like a Frankenstein.

I hope Braun gets the big push. Maybe after Reigns fails again they'll go with Braun.

Personally i would rather have Finn Balor as THE top guy than Roman Reigns. I dont mind Roman Reigns BTW, but the role he's got is not right for him

Dean Ambrose
Baron Corbin
Seth Rollins
Kevin Owens
Finn Balor
Braun Strowman
Sami Zayn
AJ Styles

I hate the idea of having a "face of the company." Don't put all your eggs in one basket. A competitive main event scene (which Reigns can be part of) is a far better idea.

Adam  Cole is going to be the next face of NXT. It's a good idea but I don't see it happing.

Ambrose
Rollins
Bálor
Nakamura
Zayn
Owens
Styles

All of those guys are better than Reigns.

A year ago, I would have said Seth Rollins without a moment of hesitation. That's not so clear now.

Part of that is the injuries, the other part is the botched return and subsequent face turn. Rollins was the hottest guy in the company, bar none, coming out of Extreme Rules last year. They completely destroyed his trajectory by staying the course with him as a heel instead of riding the momentum he had. He still hasn't recovered, and it could be a long time before he does.

I don't think there's a definitive answer, except to say it's not Roman Reigns. If that means using a patchwork group of talented guys for the next few years until someone else comes along, or until Roman finally gets over as a babyface after a successful heel run, then so be it. We're not in a boom period. We're not heading toward a boom period. I realize it's Vince's nature to gravitate toward one guy and put all his eggs in a single basket, but I'm just not sure they have that guy right now, and them pretending that they do is dragging the whole product down.

The real problem is that there isn't anybody else, because everyone else is made to look like mid card fodder compared to the part timers and Roman. I don't want Roman to be heel because he sucks or because it's cool. I want him to be heel because that is where his personality works more naturally. I think if they gave him a proper heel run as a top guy for a year, he could be a monster babyface they want