Post by The Mac on Mar 3, 2009 16:01:18 GMT -5
TNA president Dixie Carter believes TNA is a good entertainment value to wrestling fans during tough economic times. As an outsider to the wrestling business, though, Carter feels the general public reacts negatively to pro wrestling.
"Wrestling is kind of a dirty word to a lot of people," Carter told minyanville.com. "Here I am, a young woman not from the industry. I don't represent the perception of wrestling."
Carter says TNA's audience is made of blue-collar workers, graduate students, and families with their kids. She wants to bring her outside perspective on the wrestling business to market the product to a variety of people.
"At a time when people can't buy expensive items, wrestling is a good way of suspending disbelief for just a minute," Carter said. "It's (the audience) so much more diverse than people perceive it to be."
Caldwell's Analysis: WWE is in the TV and entertainment industry with a product that just happens to be wrestling, and TNA is trying to follow the same model by distancing itself from traditional 'rasslin content to offer a diverse product. Only problem is that TNA doesn't seem to have a true identity. The TV product does not reflect a focus on the dirty word of wrestling, but TNA wants folks to spend money on PPV once-a-month to see wrestling.
WWE's TV angles generally (not always) build to PPV matches, whereas TNA's PPV matches seem to be an inconvenience in the company's formula of focusing on TV angles and stories that have little to do with actual wrestling. Hence, why the majority of "wrestling content" is over-ridden by post-match activity, referee incompetence, outside interference, and general distractions.
-The MaC
"Wrestling is kind of a dirty word to a lot of people," Carter told minyanville.com. "Here I am, a young woman not from the industry. I don't represent the perception of wrestling."
Carter says TNA's audience is made of blue-collar workers, graduate students, and families with their kids. She wants to bring her outside perspective on the wrestling business to market the product to a variety of people.
"At a time when people can't buy expensive items, wrestling is a good way of suspending disbelief for just a minute," Carter said. "It's (the audience) so much more diverse than people perceive it to be."
Caldwell's Analysis: WWE is in the TV and entertainment industry with a product that just happens to be wrestling, and TNA is trying to follow the same model by distancing itself from traditional 'rasslin content to offer a diverse product. Only problem is that TNA doesn't seem to have a true identity. The TV product does not reflect a focus on the dirty word of wrestling, but TNA wants folks to spend money on PPV once-a-month to see wrestling.
WWE's TV angles generally (not always) build to PPV matches, whereas TNA's PPV matches seem to be an inconvenience in the company's formula of focusing on TV angles and stories that have little to do with actual wrestling. Hence, why the majority of "wrestling content" is over-ridden by post-match activity, referee incompetence, outside interference, and general distractions.
-The MaC
