I think I know why Cesaro has been demoted

I think that Cesaro has been misused since he lost the US title

This. And Cesaro doesn't even get the crappy 50/50 booking the WWE gives most guys. They wonder why they have a lack of credible guys yet they book everyone to be on even ground (except Cena and Lesnar). Hell they have the perfect tool to help build stars (MITB) yet year after year the winner is booked weak as hell because heavens forbid someone gets over.

The average fans like Cesaro. He gets good pops every time he comes out. If the WWE gave him some wins and a sustained push he'd get over. So hes not a great talker. Chris Benoit and RVD wern't great talkers yet both got over. Cesaro can do the same if the WWE backed him.

He's got great charisma in the match, even during the entrance. It's all down to not being able to speak well. English isn't his first language, and he doesn't have much of a character aside from 'amazing wrestler, incredible strongman'. He's a guy like Benoit, in that during the match its all on, but the best he can do as an actual character is smirk like a cocky heel. Even as a cocky heel his verbiage is not believable. He doesn't have top babyface fire, he doesn't have heel treachery or sneakiness. He has tough and cocky, and he can only barely pull off cocky. There's a reason that Eddie Guerrero was a huge star headed to another world title at the time of his death and Chris Benoit was given a polite world title and then shuffled back down. It's why I have always said I will take the showbiz over the matches. I love Cesaro's matches, in the ring I am watching every move, behind him every step of the way....but on the mic, he just doesn't have it. That's why he's never going to get higher than slightly upper mid-card (not even full upper mid-card)

And he hasn't been demoted. He is pretty much where he always has been (he was US champ when people were still chanting Jason Statham). The only ways to get demoted from where he is are to take him off of tv altogether or to have him trading wins and losses with Fandango and Adam Rose at the bottom.

Cesaro has gotten the 50/50 booking. Even if they try to push him as a main eventer now, is anybody going to buy it after he's been on multiple losing streaks including a stint as Randy Orton's personal jobber?

Nobody that talented is unmarketable.

He has a great look, cuts a very good face promo, and is flawless in the ring.

Saying he can't get pushed because he wouldn't be as big a draw as Rock or Cena is extreme. For one thing, that's a high bar to set, for another who knows how well he could draw if he was actually pushed?

100 points for that statement.

His talent AND strength literally writes itself. The audience likes what they see. He doesnt need to persuade anybody with promo's.

He is a bigger draw in 2015 than "Please Retire" Big Show.

He's this era's Lance Storm.

It's because he's a Swiss millennial.