SOTA is better.
Credit: Some guy at some forum
ROUND 1
__Ryu (white)
__Ryu (grey - 1 per case)
__Evil Ryu (black - internet exclusive)
__Chun Li (blue)
__Chun Li (turquoise - 1 per case)
__Chun Li (pink - SOTA exclusive)
__Bison (red)
__Bison (white - SOTA exclusive)
__Sagat (blue)
__Sagat (orange - SOTA exclusive)
__Sodom (red)
__Sodom (grey - SOTA exclusive)
__Evil Ryu (SDCC 2004 exclusive 2-pack)
__Psycho Bison (purple - SDCC 2004 exclusive 2-pack)
Japanese variants
__Evil Ryu - Kotobukiya exclusive
__Chun Li - (turquoise - Toys 'R Us exclusive)
__Chun Li - (Pink - Bright Direct exclusive)
ROUND 2
__Ken (white - 1 per case)
__Ken (red)
__Ken (purple - SOTA website exclusive)
__Ken (yellow - internet exclusive)
__Ken (yellow - no belt straps error; unreleased at retail)
__Ken (brown - Gamestop exclusive)
__Cammy (green)
__Cammy (blue - SOTA website exclusive)
__Cammy (pink - internet exclusive)
__Cammy (grey - Gamestop exclusive)
__Cammy - (Cannon Spike - SDCC 2005 Exclusive)
__T. Hawk (blue)
__T. Hawk (green - SOTA website exclusive)
__T. Hawk (white - internet exclusive)
__T. Hawk (grey - Gamestop exclusive)
__Vega (purple)
__Vega (green w/ extra variant head - SOTA website exclusive)
__Vega (black - internet exclusive)
__Vega (red - Gamestop exclusive)
__Blanka (green)
__Blanka (yellow - SOTA website exclusive)
__Blanka (translucent green - internet exclusive)
__Blanka (glow-in-the-dark - AFX exclusive)
__Blanka (olive green - Gamestop exclusive)
__Blanka (blue - ohmygodcheapnewfiguresonline.com exclusive)
Japanese variants
__Ken - (White - Kotobukiya exclusive)
__Vega - (Green - Heart Bit Hobby exclusive)
__Cammy - (Pink - Sofmap.com exclusive)
__Blanka (translucent green - Blister Direct exclusive)
ROUND 3
__Guile - (Green)
__Guile - (Blue variant)
__Guile - (Brown variant)
__Guile - (Tan variant)
__Guile - (All American - SDCC 2005 Exclusive)
__Sakura - (Blue)
__Sakura - (Orange variant)
__Sakura - (Green variant)
__Sakura - (Red variant)
__Sakura - (Black variant - Gamestop Exclusive)
__Dark Sakura - (SOTA website exclusive)
__Adon - (Blue)
__Adon - (Red variant)
__Adon - (Black variant)
__Adon - (Purple variant - Gamestop Exclusive)
__Balrog - (Blue)
__Balrog - (Yellow variant)
__Balrog - (Black variant)
__Balrog - (Red variant)
__Gen - (Purple)
__Gen - (Blue variant)
__Gen - (Red variant)
__Gen - (Tan variant)
ROUND 4
__Akuma
__Fei Long
__Ibuki
__Birdie
__Remy