Ratting the years of the Attitude Era

A lot of eras to me have different starting points. To me it's about feel and presentation more than it is about Vince's official declarations.

Last I checked, according to WWE the attitude era lasts well into 2002. Their last Attitude Era DVD included things like the first elimination chamber match. I don't want to be "that guy" but I would find it hard to believe that it wasn't partly revised to include more of Triple H being on top.

As has become apparent in hindsight through lawsuits, people like JJ Dillon's first hand accounts, and books like Nitro by Guy Evans, WCW lost significantly less money than what all's been reported. In the Turner cup game hierarchy, most of WCW's profits were never reported or accounted for as profits. 100% of Pay Per View sales & video sales were filtered away from WCW to Turner, 100% of ad revenue too. So literally the only revenue they were bringing in were ticket sales, which was never a priority for WCW since it was a TV product. Even toy sales were filtered away to Marvel.

Then at the same time as all of these profits are being filtered away, a lot of the bigger contracts were also paid under Turner, thus not accounted into gains/losses for WCW. Then there's stuff like the infamous "Lanny Poffo made $100,000 a year to do nothing" but through lawsuits, the WCW books have become public and on the record, Lanny Poffo only made like $1500 one year and $300 one year. Obviously he was being paid way more than that, but WCW and Turner had things going all over the place and incestuous money, that there'd be no way to know true totals.

The Attitude Era was a great time to be a wrestling fan. I still like the New Generation better. It was exciting to see WWE struggle and try to create superstars.