Post by bjd on Dec 31, 2005 1:25:36 GMT -5
Next week, at Hong Kong Toy Fair, we are announcing the signing of one of the most important action brands in the history of entertainment - Rocky! I’ve been a fan of Rocky my entire life. When I was first approached by MGM with the Rocky opportunity, I was so excited. After taking WWE to one of the top 3 action figure brands at retail, I knew that the Boy’s Entertainment team at Jakks would knock this one out of the ballpark. When I say we’re doing Rocky, I mean we’re going ALL OUT. We’re going to create R.A. style figures for the entire Rocky series - Rocky I through Rocky Balboa (VI). In total, I estimate that we will develop and release approximately 45-55 figures. The goal will be to not only celebrate the most important characters in the Rocky series (Clubber Lang, Apollo Creed, Rocky Balboa, Ivan Drago and about 15-20 more that fit into the obvious category), but we will also recreate key secondary at tertiary characters!
I will provide more release and launch information as we plan out the line. In the meantime, here is a tentative timeline!
January 4th 2006 - Pre-Announcement from Hong Kong Toy Fair. We will be showing some very early samples.
February 8th 2006 - Announcement at New York Toy Fair with more fully developed line.
September 2006 - Release of first Limited Edition Internet Exclusive (more on this affiliation later).
October 2006 - Release of second Limited Edition Internet Exclusive.
October/November 2006 - Product Tie-In with Major Publication.
November 2006 - Release of third Limited Edition Internet Exclusive.
December 2006 - Rocky I action figures released at retail.
February 7, 2006 - Rocky Balboa movie released.
February 2006 - Rocky Balboa (VI) figures at retail.
April 2006 - Rocky II action figures released.
May 2006 - Rocky III action figures released.
June 2006 - Rocky IV action figures released.
July 2006 - Rocky V action figures released.
I’m looking for your comments below. As you know, I head up Boy’s Entertainment Marketing at Jakks. This is my personal site. So, as you see, it’s my job AND my hobby. How cool is that? I want you to help us develop a truly outstanding line.
Thanks!
I will provide more release and launch information as we plan out the line. In the meantime, here is a tentative timeline!
January 4th 2006 - Pre-Announcement from Hong Kong Toy Fair. We will be showing some very early samples.
February 8th 2006 - Announcement at New York Toy Fair with more fully developed line.
September 2006 - Release of first Limited Edition Internet Exclusive (more on this affiliation later).
October 2006 - Release of second Limited Edition Internet Exclusive.
October/November 2006 - Product Tie-In with Major Publication.
November 2006 - Release of third Limited Edition Internet Exclusive.
December 2006 - Rocky I action figures released at retail.
February 7, 2006 - Rocky Balboa movie released.
February 2006 - Rocky Balboa (VI) figures at retail.
April 2006 - Rocky II action figures released.
May 2006 - Rocky III action figures released.
June 2006 - Rocky IV action figures released.
July 2006 - Rocky V action figures released.
I’m looking for your comments below. As you know, I head up Boy’s Entertainment Marketing at Jakks. This is my personal site. So, as you see, it’s my job AND my hobby. How cool is that? I want you to help us develop a truly outstanding line.
Thanks!
From Jeremy Padawer's blog at www.jeremy.com
I am absolutely thrilled... especially seeing the work they were able to do with the classic superstars... I hope they can bring my favorite fictional boxers to justice.... I am amazed... thrilled.... excited.... wow...