The way AEW is pushing Tag Team Wrestling, they might start with 2 packs, and then single packs...and it will work, just like everything else AEW is doing.
Lots of factors there. It would depend on the willingness of the company producing the figures and whether or not they're able to absorb the risk. It would also depend on whether or not they can get retailers on board. The toy landscape right now is much different than it was even a decade ago.
If they have to sell them in a similar fashion to the Storm, Boss Fight, or Super 7 figures, you'd be looking at $80+ per 2-pack. That's not going to work. They'll definitely sell some, but those figures are going to be limited. People aren't going to be overloading a website to buy Dark Order and Hybrid 2 sets for almost $100 after shipping.
If they push them to retail and they have to sell them for $40-$50 per 2-pack, that could also wind up being a one-and-done set.
But if they can get quality figures that are close to Mattel's Elite figures in stores for around $15 a piece? That could end up being a big deal.
Has there been any signs from them that they would follow a Mattel model for this theoretical line? I always picture them doing AEW figures having an old-school feel, being bendies, maybe a Retro-ish feel at best.