Will AEW avoid the mistakes of the TNA line? Apr 24, 2020 17:12:43 GMT -5 via mobile crashholly2002 likes this
Post by ricksnerdlife on Apr 24, 2020 17:12:43 GMT -5
See, this, I disagree with. I also disagree that it's too early for a toyline.
For starts, the hype is still behind this machine. They've been getting weekly praise for the quality of their shows during this awfulness, but they are also coming in with much hype to begin with, much fanfare. They are on the cusp of mainstream, as well, with one huge storyline away from a wrestling resurgence the likes of the Attitude Era/Monday Night Wars. I can feel it. Those of us who were around and old enough to remember can feel that energy.
So, when better a time to strike on merchandise, and not wait for a potential cooling off period? Strike when it's hot. Strike when it's popular. Hell, look at how much attention the Toy Fair reveals got.
And when it comes to the toyline, who AEW caters to has no bearing on the popularity of the toys. How these are promoted lies on Jazwares/WCT. But what DOES give them a huge leg up is that they already have the backing of AEW, what with a giant prime time commercial on their show, highlighting these toys. Surely with more to come.
A show which regularly pulls in an average of 800k viewers weekly, by the way--not including DVR'd and multiple people households. Those aren't solely "hardcore fans". And even if they did, ECW did okay catering to their hardcore fans--up until their promoter forgot how business works. With Tony Khan like backing, ECDub would still be alive today.