Ringside Fest 2022 Videos: Part 3 - Q & A w/Mattel!

We've seen plenty of good offerings from Hasbro and others fail, as well. It's a format where people have a lot of time to back out or second-guess their order. I mean, I'm telling you this from the perspective of someone who does marketing and has to deal with boring metrics about retention rates all day: there is absolutely no marketing strategy that would agree with "If the product is worth it, that’s all the engagement necessary." Every successful crowdfunding campaign has constant manufacturer updates, heavy advertising through fan outlets or influencers, and increasing tiers of bonus product, all to deal with the fact that a crowdfunding customer has 30 days to say no.