Post by Iron Man on Mar 10, 2008 13:51:06 GMT -5
Genius Products Enters the Game-Distribution Arena
Genius Products, best known as the distributor for products from Animal Planet, ESPN and the WWE, has entered the videogame-publishing and distribution business. The company's first game will be "Line Rider" for Wii, Nintendo DS and PC.
Genius Products plans to offer a number of new titles in 2008 across a variety of genres and platforms. Line Rider, the first of these titles, is expected to hit stores this summer.
However, while Line Rider will be the company's first game, Genius Products' move into game-publishing begs the question of what will happen to THQ's contract for its WWE game franchise, among others. With Genius Products the "normal" distributor for WWE and ESPN content, as mentioned above, will Genius Products eventually become the publisher and distributor for those related games as well?
(Thanks to Mike Informer)
Genius Products, best known as the distributor for products from Animal Planet, ESPN and the WWE, has entered the videogame-publishing and distribution business. The company's first game will be "Line Rider" for Wii, Nintendo DS and PC.
Genius Products plans to offer a number of new titles in 2008 across a variety of genres and platforms. Line Rider, the first of these titles, is expected to hit stores this summer.
However, while Line Rider will be the company's first game, Genius Products' move into game-publishing begs the question of what will happen to THQ's contract for its WWE game franchise, among others. With Genius Products the "normal" distributor for WWE and ESPN content, as mentioned above, will Genius Products eventually become the publisher and distributor for those related games as well?
(Thanks to Mike Informer)
