Post by King Bálor (CM)™ on Feb 24, 2008 0:54:56 GMT -5
In an article published in the New York Times, Ben Silverman was quoted as saying that the success of the picture on Sunday night, means good things for a potential series.
Ben Silverman, the other co-chairman of NBC Entertainment, who will travel the country with Mr. Graboff making the presentations to advertisers, has been an advocate of linking advertisers to shows. He made a deal with Ford Motor Company, for example, to supply the car used in a remake of the 1980s series "Knight Rider." A version of that aired Sunday night on NBC as a made-for-TV movie, and Mr. Silverman said Tuesday that its ratings success makes it a likely addition to NBC's schedule when it is announced in April.
Knight Rider aired this past Sunday on NBC. It attracted 12.7 million viewers and had the highest ratings for the 18-49 demographic in over three years for any channel.
Ben Silverman, the other co-chairman of NBC Entertainment, who will travel the country with Mr. Graboff making the presentations to advertisers, has been an advocate of linking advertisers to shows. He made a deal with Ford Motor Company, for example, to supply the car used in a remake of the 1980s series "Knight Rider." A version of that aired Sunday night on NBC as a made-for-TV movie, and Mr. Silverman said Tuesday that its ratings success makes it a likely addition to NBC's schedule when it is announced in April.
Knight Rider aired this past Sunday on NBC. It attracted 12.7 million viewers and had the highest ratings for the 18-49 demographic in over three years for any channel.
