Post by The Mac on Feb 11, 2009 5:35:44 GMT -5
With the Feb. 5 edition of TNA Impact averaging a 1.07 rating and 1.4 million viewers, it's obvious TNA needs to address some issues in regards to positioning talent on the show, creating intriguing match-ups, and simply delivering a more compelling TV show.
The evidence is in the five and ten-week moving average, which shows the Feb. 5 Impact was down 11.43 percent in total viewership compared to the previous five weeks of TV, and an alarming 12.86 percent drop-off compared to the previous ten weeks of TV, which includes the Christmas and New Year's Day editions of Impact.
The curious bit of information is in the demographics, where last week's Impact was in line with the previous five and ten weeks in the adults 18-49 and males 18-35.
In the "males 18-49" demographic, the Feb. 5 show was actually up slightly compared to the previous week's "Mafia takeover show," but overall viewership was down 14.29 percent compared to the Mafia show.
Caldwell's Analysis: It will be interesting to follow the rating trend over the next few weeks to see if the audience returns or if that one taste of trainwreck coolness via the Main Event Mafia take-over on the Jan. 29 episode has ruined Impact fans's taste for the "regular" Impact broadcast going forward.
It's obvious the positioning of stars on the show is leaving a lot to be desired by the audience. Whether TNA needs to create new, compelling feuds, whether the Mafia vs. Frontline deal has run its course, or whether they need to try something new with the Mafia vs. Frontline (e.g. allowing Frontline members to look strong and somewhat credible for a change), there are obvious adjustments to be made.
-The MaC
The evidence is in the five and ten-week moving average, which shows the Feb. 5 Impact was down 11.43 percent in total viewership compared to the previous five weeks of TV, and an alarming 12.86 percent drop-off compared to the previous ten weeks of TV, which includes the Christmas and New Year's Day editions of Impact.
The curious bit of information is in the demographics, where last week's Impact was in line with the previous five and ten weeks in the adults 18-49 and males 18-35.
In the "males 18-49" demographic, the Feb. 5 show was actually up slightly compared to the previous week's "Mafia takeover show," but overall viewership was down 14.29 percent compared to the Mafia show.
Caldwell's Analysis: It will be interesting to follow the rating trend over the next few weeks to see if the audience returns or if that one taste of trainwreck coolness via the Main Event Mafia take-over on the Jan. 29 episode has ruined Impact fans's taste for the "regular" Impact broadcast going forward.
It's obvious the positioning of stars on the show is leaving a lot to be desired by the audience. Whether TNA needs to create new, compelling feuds, whether the Mafia vs. Frontline deal has run its course, or whether they need to try something new with the Mafia vs. Frontline (e.g. allowing Frontline members to look strong and somewhat credible for a change), there are obvious adjustments to be made.
-The MaC
