Deleted
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Post by Deleted on Sept 29, 2012 20:23:39 GMT -5
Line Ups Definetly, I Could care less about HHH and Kane but I know they would sell better then most of the guys I would want and most of the guys that they made already.
If they started with a few solid line ups it may have generated more heat
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Post by bababooey on Sept 29, 2012 23:26:52 GMT -5
This is discussed at least once a month and I'll say the same thing I've said every other time. The reason it failed was over production. Series 1 & 2 were released at the same time as the HOF line which was nothing more than series 1 & 2 rereleases with gold based and got cardboard plaques. So they flooded retail with those. Would have been better to make the hot repaints instead of straight rereleases. Series 1 & 2 were already overproduced before the hof was factored in. So they competed with each other, meaning if you found series 1 or 2 you didn't need the hof and vise versa. And the 2-Packs were grossly over produced. My local TRU's first shipment was 30+ cases. (they also received at least 10 more cases since then) The first shipment alone equaled 90 of each set...with Jakks they never received more than 4 cases of any CSTT series. That equals only 12 of any set. So with Mattel tru had to sell 90+ of the same 3 sets. Where with Jakks the same number of cases equaled 7 different CSTT waves or 12 each of 21 teams. That's a huge difference. And that is why it failed. Couldn't agree more. My local Kmart still has a bunch of HoF Terry Funks. And the two local TRUs still have a bunch of Legends 2 Packs.
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PVA
Main Eventer
Too hot to handle and too cold to hold
Joined on: Apr 12, 2004 15:33:20 GMT -5
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Post by PVA on Sept 30, 2012 10:04:31 GMT -5
Initially I had thought the Lineups and distribution was the issue but I think now its more about the era they selected.
The older back the guys Mattel selects the less likely to sell. Especially since all of the 80s/early/mid 90s guys was made by Jakks and that was over 5 years ago. The older Collectors who would remember those guys many get older or lose interest or dont want to double up on guys they already had.
Long story short...Mattel should of focused primarily on stars from the late 90s to early 00s. "Attitude" era. Thats what the target collectors now remember fondly now similarly to what the Jakks collectors of 10 yrs ago wanted then.
Had they focused primairly on that attitude era and they could still of snuck in a guy from the 80s/90s. A macho man and warrior would sell. Perfect, Bulldog, vader could of been spread out to keep interest in each wave.
Stone Cold (they did and sold well) The Rock (eventually did a couple times, sold well) Mankind (flashback in e17 and in high demand) HHH circa 99 or 2000? Undertaker (sold well) HBK 1997-98? (always sells) New Age Outlaw Tag Team? DX- X Pac ?
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Post by qdogg on Sept 30, 2012 15:09:58 GMT -5
The selections sucked and the site sucks because of high shipping costs. Plain and simple. They couldnt move these things at retail for 14.99 a pop but somehow thought they could sell guys who Jakks couldnt even move and for 29 bucks a piece and with not alot of accessories. Okey dokey!
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Von Hooten
Main Eventer
The Innovator of Innovation
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Post by Von Hooten on Oct 1, 2012 12:12:03 GMT -5
Lots on good points brought up, but I was looking to mainly focus on the MattyCollector line. Retial wise I think 4 to a set might have been a better idea, and I don't know why Mattel has this 6 per series in their heads on top of there being so many lines.
I will agree that the audience demographic has changed and that Attitude Era figures would probably sell better. As much I love the late 80's early 90's era, with out Hulk Hogan, it is hard to sell other figures from that era. Especially since the era was called "Hulkamania".
As far as Matty goes IMHO the figures they offered where really plain sans Andre and (supposed to be) Elizabeth. I have much respect for the wrestlers themselves, but figure wise... they were too simple looking.
That is the hardest to determine with wrestling figures. The collectors who buy them because they are wrestling fans, and the collectors who buy them because they are figure collectors. I can easily buy a figure of a wrestler I don't like because it may be a very good figure of that particular wrestler. I think if more gimmicky looking figures were on Matty it would have been an easy sell.
NTM Matty's service sucks. I would have been more inclined to buy them all, but them not having a PayPal option is a bit of a hassel for me personally, but throw guys like E12 Bossman or E14 Bossman up there and the hassels would have been worth it. Not only because I thought they were good wrestlers, but they make interesting figures as well.
No matter what Legends are done, and we could all go on and on and on about how the line could have, or should have been better. I say never say never because they could come back down the road, or another company could take over and reboot the line.
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Post by LeighD on Oct 1, 2012 13:05:11 GMT -5
Thinking only of Matty Legends, I think it boils down to price and name selection.
First off, the prices were too high. At a time where people are just starting to get back on their feet economically, I'm not sure why Mattel thought paying MORE for an already expensive figure would do the trick. Those prices are not going to get the sale volumes a big toy producer like Mattel needs. If this was back in 2005 or 2006, that might be a different story. The price is 90% of why I didn't collect Mattel's Legend line.
Second point - name selection. I'm sorry but aside from The Rockers, Andre the Giant, and MAYBE Liz, those names are not house hold names that grab people. If the names had been Yokozuna, Austin, Bret Hart, Shawn Michaels, Undertaker, etc than maybe Matty's would have had better sales and at least another year for the line. DDP, Bundy, Anderson, & Blanchard are only figures die-hards would buy at those prices.
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Post by BCizzle on Oct 1, 2012 13:39:39 GMT -5
I like all the people complaining about the line-ups. It's ridiculous. Jakks had a line go on for years which included managers, jobbers, and women wrestlers. Were any of you complaining about the line-ups then? How come Mattel couldn't make it work?
The only problem was that Mattel wanted to sell way more figures than there was demand for. And that honestly seems to be the case in every line Mattel sells.
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Post by SteveHulk on Oct 2, 2012 4:45:22 GMT -5
There are many reasons the Legends line failed at retail:
- the weak line-ups - the poor attire choices - no earlier versions of current stars (HBK, Taker etc.) - over-production (Mattel should have realized a Legends line is much more of a collector-based line, so there should have been fewer figures made) - it happened too soon after the Jakks CS line - many Jakks CS collectors didn't want to "start again" with the Mattel Legends
I think a Legends line definitely would have worked if Mattel had waited 2-3 years to start the line; produced the figures in limited quantities (compared to regular Elite figures); started the line off strongly (eg. Bret, Stone Cold, Macho Man, Warrior, Classic Undertaker, Diesel); included BAF pieces to make classic "suited" guys like Heenan, Paul Bearer, Jimmy Hart etc.
As for the Matty-exclusive Legends, I think it was mainly down to the poor selection of guys... I mean, I'm an "older" hardcore fan - and apart from Andre and Miss Elizabeth, even I wasn't that bothered about the line-up. If they'd offered guys like Big Bossman, Yokozuna, Diesel, Mankind etc., then things might have been different - but obviously, as they're more popular guys, they want to keep them for retail.
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Post by LeighD on Oct 2, 2012 6:43:18 GMT -5
Someone please correct me if I'm wrong, but when Mattel held the voting for the 6 figures to be released as Matty Exclusives, you could vote as many times as you wanted right?
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tampatoys813
Superstar
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Post by tampatoys813 on Oct 2, 2012 9:30:22 GMT -5
I think the problem with Legends was that it was just over-saturation... At that time, we had Basics, Elites, Legends, Two-Packs, Legends Two-packs. Its just was too much to buy. I could not keep up. I feel they had no choice but to scale it back a bit.
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Post by PJ on Oct 2, 2012 12:00:16 GMT -5
Someone please correct me if I'm wrong, but when Mattel held the voting for the 6 figures to be released as Matty Exclusives, you could vote as many times as you wanted right? it seemed that way.
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jacktunney
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Post by jacktunney on Oct 2, 2012 14:02:28 GMT -5
I think a big part of it was they were too expensive. The people buying these are most likely the ones paying rent/mortgage, bills, car payments ect and don't find it reasonable to shell out over $100 every month on figures. I know that is why I decided against collecting them as much as I really would have liked to.
I still maintain they should have been released in basic form with only the most necessary accessories (nightstick for bossman as an example) to keep the costs down.
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