Deleted
Joined on: Oct 6, 2024 10:32:30 GMT -5
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Post by Deleted on Jun 14, 2014 11:51:47 GMT -5
1st thing to do is cancel the strikers line..they shelf warm like there's no tomorrow. .and cancel thode God-awful wind up figures. .I've collected wrestling figures for as long as I can remember and those two lines are by far some of the worst. .
The key to keeping this line interesting and selling is the make of figures that are put in the sets. For example, if mattel announced at the SDCC this year that the legends line will return and start off with series 8, with the following line up: Hulk Hogan X-Pac Razor Ramon Shawn Michaels Magnum T.A. Mankind (original brown)
Do you know how huge that would be?!. Not to mention the amount of pre-orders they would sell..And instead of doing 4 sets yearly, do 2 sets..Which allow the consumer to purchase all the legends while still having the chance to collect the elites. .Mid-year have a "mid-year teaser", which would be 2 legend figures to hold over collects until the next set..Then at the end of the year (holiday season), have "new years teaser) featuring either 1 or 2 more legendary gearing collectors up for the new year to come..
And just ride the wave with this formula until you think it's time to add another set per year on..
Hopefully someone at Mattel actually reads this. .because I really thid would work out..
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Post by PJ on Jun 14, 2014 16:54:47 GMT -5
It's not up to Mattel in the sense they aren't going to make something they can't sell. Retailers are who determine what is produced and what is cancelled. And they (Retailers) want the Slammer or whatever they are called. FlexForce was Mattel's #1 selling line for 2 years because EVERY RETAILER wanted them. That's the line they wanted to order the most product of because they were the cheapest. Toy stores, Dept stores, grocery stores and pharmacies all ordered/carried them. That is where Mattel made their sales. Once the retailers ordered/purchase the product from Mattel they made their sales. It doesn't matter that you or I wanted Legends retailers DIDN'T and that's what Mattel goes by. So until a retailer says they want a Legends line Mattel's not going to make one, because there's nobody willing to carry one.
I'd bet part of the reason Elites seem to fly off the shelves is because they are probably the least ordered line by the retailers because they are the most expensive.
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Deleted
Joined on: Oct 6, 2024 10:32:30 GMT -5
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Post by Deleted on Jun 14, 2014 19:42:28 GMT -5
I'd bet part of the reason Elites seem to fly off the shelves is because they are probably the least ordered line by the retailers because they are the most expensive. 100% this. People have no concept of quantity. They simply see 10 strikers and only three elites and think "strikers never sell" when in reality there were probably 40 strikers on the shelf and 16 elites at the start. That would mean, in this hypothetical, that strikers sold 30 figures while elites only sold 13. Yet perception is that strikers are poor sellers because you see more on the pegs. At the end of the day, most stores are buying WWE toys to stock their shelves, not WWE collectors' items, and the more expensive the toy/pack of gum/can of soda/magazine etc. the less likely it will sell. That's economics 101. How many strikers can you buy for the cost of one elite? Yes it would be awesome to bring back the legends line, but it has been explained countless times why it won't happen. I'm sorry, but you (the OP) aren't the first guy to come up with a "brilliant plan that [he hopes] Mattel will see." As if they haven't already contemplated each and every way possible to make it happen. That's why we have flashbacks.
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Post by Nivro™ on Jun 14, 2014 19:46:41 GMT -5
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Post by Next Manufactured’s Sweater on Jun 14, 2014 20:00:23 GMT -5
I'm sorry, but you (the OP) aren't the first guy to come up with a "brilliant plan that [he hopes] Mattel will see." As if they haven't already contemplated each and every way possible to make it happen. That's why we have flashbacks. This post should be stickied.
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