Fixing the scale (plz only constructive criticism)

Ok, from what I've gathered looking at all my figures and the pictures I've seen.

It isn't only the scale within the line that's the atrocity, because, let's face it, Mattel has huge issues with this itself.

It's the fact that, for a line that promised to be in proportion with Mattel... it ain't.

I've heard talk of the Dustin figure being about as tall as a Mattel 'Taker figure. Dustin is tall, mind you. But even going by billed height, Undertaker has a good 5 inches on Dustin... which, btw, is the same billed height difference between him and Cody. By their own logic, Dustin should be as small against the Deadman as Cody is to him. But then that would make Cody practically Marko Stunt sized by any reasonable size scale!

I mean, I guess they can say they DID make it in the Mattel scale in a way - just like Mattel, they can't decide how the heck they want to scale things.

Neither company has this ish down yet. Sure, I'm more than happy to rail on Jazwares for making Dustin as tall as the Undertaker.
But I'm not going to pretend that Mattel hasn't put out multiple Ricochets that stand over 6 foot tall.

I don’t think they ever promised them to be in scale with Mattel. Why would they especially will so many ex WWE guys there? They want you to buy their versions of Jericho, Moxley, Pac, Cody, Dustin. They don’t want people to pass on them because they already have Mattel versions. I think they chose a similar scale, but still different enough that you’ll buy their just like Mattel did with Jakks.

If you don't already have a Mattel Elite of ex-WWE guys, finding one for a decent price can be a massive chore. As the line goes on, I think that could be a problem, but we'll have to see.

I can't remember if it was Magic or Jeremy, but they did say that the line was designed to be in scale with Mattel.  But it's a different company, different designer, and different parts library.  Expecting exact scale isn't realistic.  And Mattel's own adherence to scale hasn't been perfect in recent history.  But I think the idea is that the lines are close enough that your average collector could display them together, or kids could play with the figures interchangeably.  This group here may be a little more particular than the average buyer, and I'm including myself in that former group.

I don't think the WWE figures will play a huge role in sales one way or the other.  I can't think of any looks, besides maybe FTR/The Revival, who have a similar look in AEW to their Mattel figures.  And for every person who passes on PAC because they already have a Neville figure, there is going to be somebody else who buys it simply because they prefer torso articulation to the ab crunch.  In the end, it's a wash.  I think we can see that in Dustin being the first figure to sell out on RSC when they restocked last month, or PAC selling out before Darby in S3.

Rhio height is actually scaled pretty well in box looks bigger than in hand as they center the figure For presentation

Any thoughts on Brandi also have to take into account that she’s wearing big ass heels so she’s going to be taller than whatever google lists her height as

In real height, Dustin and Taker aren’t *that* fat from each other. (not the best photo)

They did talk about making them about the same size as WWE figures. They even termed is “Fight Scale” and part of the reason they changed the scale on the UFC figures. The idea is you might not buy AEW figures if they’re totally different to the figures you’ve possibly been collecting for a decade already. If they’re in similar scale, you may buy and mix. I also remember pics from Toy Fair of the AEW figures next to an Elite Hurricane to show the scale.

I think it's Greg Mitchell, the brand manager (same role AFA has for Mattel).  When they had the problems with S1, new line, COVID, live and learn.  But we're 3 series in and the studio shots really don't do the figures any favors.