AEW Action Figure Line, Where Will They End Up?

I mean, I don’t know if it’ll hit “thousands” but I think another couple of years at least.

If you have the whole collection, it will end up making you a rich man.

As a brand, AEW has really been a home run. They exceeded their profitability targets by years with the TNT extension, and viewership has been well above pretty much any early projections. The show is consistently one of the top rated shows of the night among key demographics, and there should still be plenty of room to grow.

I think you're going to see sustained interest in the toy line. Just getting the figures into Walmart and Target is a huge win. It's impossible to know where the figure industry is going to go in the coming years. But I think this line is pretty well positioned to be successful.

Joke if you will but I remember a time where Mattel legends were dead on the shelf for $5 a pop. Now look at them. Not retirement money but better than some stocks lol

With Jeremy heading things up I expect it to do well. I think the first 2 series were kinda test runs with the expectation to do well. The weird skin tone didn’t even hurt series one and the fact that they’re willing to correct mistakes is huge. Target now carries them and I think that’s a game changer that will help the line. If AEW keeps creating a bigger fan base I think they’ll become on the level of WWE within a few years. A lot of people aren’t into WWE and want a more current product. Each AEW series has improved on the previous so I think it’ll be around as long as AEW is.

Seems like there selling like hot cakes so i would expect them to continue

So far the figures are just too hard to find and the little stock stores get doesn't seem to last long.

The distribution has to improve for the line to have a long and successful run.

Jakks had a short run with Impact because the whole thing was just a mess. Impact was a disaster in terms of business, and Jakks was just coming off the WWE license where they had gotten very lazy and cheap toward the end. The line itself was so lazy too. Aside from heads, they just continued using existing molds from the WWE line. So a product people weren’t really interested in + a company a lot of collectors felt turned off by, meant the line was doomed from the start.

I think this AEW line will continue as long as AEW is going strong. Production and distribution started out wonky, but it seems like they’re finding a groove now and releases will become more frequent. Barring AEW basically going under, the only thing that will end this line is another toy company obtaining the rights and starting a new line (like WWE going from LJN to Hasbro to Jakks to Mattel).

I think the line will do well, and produce many Waves of unrivaled and Unmatched over the next few years. I've enjoyed it so far. But as others have said, they have to get figures to retail.