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Post by LA Times on Aug 10, 2021 7:24:34 GMT -5
Repeat after me #SetDoinkFree Let’s get it trending fellow figure heads! Come on Mattel, come on Steve. You want this ring produced you know what needs to happen now: #SetDoinkFree #SetDoinkFree #SetDoinkFree Get 4669 more backers
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Billy Snorticus
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Post by Billy Snorticus on Aug 10, 2021 8:00:20 GMT -5
why hasn't a store bought like 500 copies? seems weird
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mjmoney23
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Post by mjmoney23 on Aug 10, 2021 8:07:58 GMT -5
Just backed it. Was going to wait for Friday but didn't want to forget.
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Post by bababooey on Aug 10, 2021 8:32:58 GMT -5
why hasn't a store bought like 500 copies? seems weird Not weird at all. If stores were going to buy this in those kinds or quantities, there would be no reason to crowdfund this in the first place
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Billy Snorticus
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Post by Billy Snorticus on Aug 10, 2021 8:51:31 GMT -5
why hasn't a store bought like 500 copies? seems weird Not weird at all. If stores were going to buy this in those kinds or quantities, there would be no reason to crowdfund this in the first place i mean like ringside
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Post by bababooey on Aug 10, 2021 8:57:06 GMT -5
Not weird at all. If stores were going to buy this in those kinds or quantities, there would be no reason to crowdfund this in the first place i mean like ringside Yeah. Ringside is a retailer. If places like Ringside were going to buy big quantities like that, Mattel wouldn’t have to crowdfund this
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omartheterror
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Post by omartheterror on Aug 10, 2021 9:16:53 GMT -5
Yeah. Ringside is a retailer. If places like Ringside were going to buy big quantities like that, Mattel wouldn’t have to crowdfund this Maybe they wouldn’t necessarily want to buy large quantities, but buying a few hundred to part out seems like a solid business plan. But a few hundred isn’t really going to move the needle.
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Post by ChuckPOORis55 Cody Gang 4 Lyfe on Aug 10, 2021 9:16:54 GMT -5
Steve said in video with NotSam he used some of the marketing money to invest in for Macho Man, instead of using that money for social media ads, thus not sure how much money would be left to pull another gift. I hope I'm wrong though about what happens after Macho Madness Early Bird special ends. Well first of all, you can do away with if it reaches 7k or 9k and move that all to 3k and if it hits 5k we get Doink. thats not gonna happen chief. They've already said 5k was the number it had to sell to be in the black period.
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Deleted
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Post by Deleted on Aug 10, 2021 9:17:07 GMT -5
Yeeah, this isn’t looking great. We’re not even halfway. I’m sure there will be a little surge on Thursday, but I can’t imagine it being something crazy like 1000+, and even then that wouldn’t be enough.
I can’t help but wonder how this campaign would have gone if Macho was included at the start and payments weren’t required up front. The momentum would have taken it all the way I think. We’ll never know though.
I love you.
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Gigante Kinzer Keel
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Post by Gigante Kinzer Keel on Aug 10, 2021 9:31:48 GMT -5
Not weird at all. If stores were going to buy this in those kinds or quantities, there would be no reason to crowdfund this in the first place i mean like ringside Whos to say they havent already?
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ℍ𝕒𝕣𝕕 𝕋𝕠 𝕂𝕚𝕝𝕝
Main Eventer
ask me about how Verizon owes me over $4,000
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Post by ℍ𝕒𝕣𝕕 𝕋𝕠 𝕂𝕚𝕝𝕝 on Aug 10, 2021 9:42:41 GMT -5
I'm going to back it on Thursday with the full expectation that the order will not be fulfilled. Can't say we didn't try.
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Deleted
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Post by Deleted on Aug 10, 2021 10:08:04 GMT -5
If Ringside or any other retailer plans to buy a bunch, the smart business move is to wait until the last few moments of August 13th (or the end of the campaign if Macho is extended, which I think he will be).
That way a lot of the “not buying it because it’s not going to be funded” crowd misses out and the remorse makes them ripe for the upcharge when the pieces are split and sold separately. And that’s on top of new collectors who will eventually come into the fold and older collectors who somehow didn’t know about the campaign or didn’t have the funds at the time.
I love you.
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Post by stc13 on Aug 10, 2021 10:16:51 GMT -5
A few takeaways here for me:
1) Mattel did everything they could to take the wind out of their own sails early. They course corrected and deserve a lot of credit there. But losing that early momentum was a killer. 2) The hardcore collecting community is smaller than we might think. This is a little over 2k, and many people have said they bought 2/3. So we're probably looking at around 1,500 individual backers. That's not a lot of people in the grand scheme of things. 3) This just doesn't seem like a collecting community that has the financial appetite for large scale pieces. We can argue until the cows come home about whether this was the best choice for a debut item, strategy, ring or no ring, etc. But the reality is that $250 isn't a substantial price point for high end toys. I can't see something like an AE entrance stage doing better if it's at a $500 or $600 price point. This seems to be in line with a lot of the advertising and market research around wrestling fans and their spending capacity. 4) Mattel really missed the market on their projections. Obviously they have fixed costs and profit targets they need to hit. But having 7 and 8k stretch goals when this may not get above 3k seems to indicate that there was a pretty big gap between their perception of what they thought what was possible and what their audience would accept.
Long term, I unfortunately think this is going to have huge long term implications. Look at what happened when Matty Collector flopped - it took years before we had a substantial Legends presence again. Executives have a long memory for bad bets. It's very possible that we won't get a second opportunity for similar crowd funded items, particularly if some of these other Mattel Creations offerings in other lines do well while WWE flopped. The executives who makes these decisions aren't fans and collectors - they're going to approve what looks to generate the most profit. I think we may only see fixed price items, like the Retro bundle, moving forward.
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Post by The Gang on Aug 10, 2021 10:17:59 GMT -5
Yeeah, this isn’t looking great. We’re not even halfway. I’m sure there will be a little surge on Thursday, but I can’t imagine it being something crazy like 1000+, and even then that wouldn’t be enough. I can’t help but wonder how this campaign would have gone if Macho was included at the start and payments weren’t required up front. The momentum would have taken it all the way I think. We’ll never know though. I love you. I think many are waiting until Friday since there is no benefit to buying before that and I think it’s just how many people are. But if it’s not close Friday after 9pm then this will not happen unless Mattel has something else lined up. I have funded by the way but many will wait I believe.
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Post by stc13 on Aug 10, 2021 10:24:10 GMT -5
If Ringside or any other retailer plans to buy a bunch, the smart business move is to wait until the last few moments of August 13th (or the end of the campaign if Macho is extended, which I think he will be). That way a lot of the “not buying it because it’s not going to be funded” crowd misses out and the remorse makes them ripe for the upcharge when the pieces are split and sold separately. And that’s on top of new collectors who will eventually come into the fold and older collectors who somehow didn’t know about the campaign or didn’t have the funds at the time. I love you. I'd love to be wrong, but don't see RSC buying this. When they're ordering (or doing their own exclusives) they're getting a direct cost that allows them to maintain their own margins. They'd essentially be buying this item at full cost and then hoping they can piece it (or sell complete) and hit those same margins. There's a big investment and added risk for potentially the same reward. I just can't see it making a ton of sense for them - they can invest in other items that are lower (direct) cost and higher margin for them. You're talking about having a big chunk of chance tied up for a year. That's just not going to be practical for most small businesses that are usually working on pretty tight cash flow. Plus factor in that it's a slow moving item that is going to take up a ton of warehouse space to store. Like I said - maybe I'm totally off, and would be thrilled to see the number jump by 500. But I wouldn't bank on someone like EE or RSC getting in on this and pushing it over the line. And if there were any ebay resellers who plan on buying this in quantity like has happened with HasLab, I think they're already in the current head count.
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omartheterror
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Post by omartheterror on Aug 10, 2021 10:48:23 GMT -5
Yeeah, this isn’t looking great. We’re not even halfway. I’m sure there will be a little surge on Thursday, but I can’t imagine it being something crazy like 1000+, and even then that wouldn’t be enough. I can’t help but wonder how this campaign would have gone if Macho was included at the start and payments weren’t required up front. The momentum would have taken it all the way I think. We’ll never know though. I love you. I think many are waiting until Friday since there is no benefit to buying before that and I think it’s just how many people are. But if it’s not close Friday after 9pm then this will not happen unless Mattel has something else lined up. I have funded by the way but many will wait I believe. What’s the point of waiting if you know you are going to do it?
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Post by Fighter Hayabusa on Aug 10, 2021 10:49:24 GMT -5
If this thing flops there’s only one thing to blame and that’s Target. If toys were easier to get at Target we’d be at 10K by now.
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Deleted
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Post by Deleted on Aug 10, 2021 10:59:42 GMT -5
If Ringside or any other retailer plans to buy a bunch, the smart business move is to wait until the last few moments of August 13th (or the end of the campaign if Macho is extended, which I think he will be). That way a lot of the “not buying it because it’s not going to be funded” crowd misses out and the remorse makes them ripe for the upcharge when the pieces are split and sold separately. And that’s on top of new collectors who will eventually come into the fold and older collectors who somehow didn’t know about the campaign or didn’t have the funds at the time. I love you. I'd love to be wrong, but don't see RSC buying this. When they're ordering (or doing their own exclusives) they're getting a direct cost that allows them to maintain their own margins. They'd essentially be buying this item at full cost and then hoping they can piece it (or sell complete) and hit those same margins. There's a big investment and added risk for potentially the same reward. I just can't see it making a ton of sense for them - they can invest in other items that are lower (direct) cost and higher margin for them. You're talking about having a big chunk of chance tied up for a year. That's just not going to be practical for most small businesses that are usually working on pretty tight cash flow. Plus factor in that it's a slow moving item that is going to take up a ton of warehouse space to store. Like I said - maybe I'm totally off, and would be thrilled to see the number jump by 500. But I wouldn't bank on someone like EE or RSC getting in on this and pushing it over the line. And if there were any ebay resellers who plan on buying this in quantity like has happened with HasLab, I think they're already in the current head count. I think you’re right on all those points. I’ll also add this to echo your sentiments on their cash flow… let’s say RSC wanted to buy a 1000 of them. I’m not even certain they have $250,000+ just sitting around. I mean, I know they don’t live hand to mouth or anything… but how much liquid cash can a small wrestling figure warehouse possibly have? And yeah, the space required to house 1000 or more of these things would be a possible dealbreaker as well. I love you.
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Deleted
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Post by Deleted on Aug 10, 2021 11:06:45 GMT -5
Well first of all, you can do away with if it reaches 7k or 9k and move that all to 3k and if it hits 5k we get Doink. thats not gonna happen chief. They've already said 5k was the number it had to sell to be in the black period. I know that, I’m just saying.
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guster
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Post by guster on Aug 10, 2021 11:08:01 GMT -5
If Ringside or any other site buys large quantities, that's going to alienate ALOT of people who bought this for only a few pieces and were planning on selling the stuff they didn't want to recoup some of their investment. The secondary market will be flooded.
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