Post by newgenandy on Nov 1, 2023 13:02:57 GMT -5
Going back to the topic. I have been investigating a bit the differences between the way mattel and hasbro are getting ready for the toymageddon and based on the following article
www.cnbc.com/2022/02/15/hasbro-and-mattel-have-very-different-visions-of-the-future.html
it is clear to see that mattel is going to try to get their moneys worth before it all blows up in their faces while hasbro is trying to survive for the long term and trying to adapt to the current inflation problems around the world.
"Mattel projects that consumers will accept new price increases and continue to buy at the same volume and velocity that they have been doing during the pandemic
While Hasbro’s toy division remains 62% of its revenue, or about $3.98 billion in 2021, there are now other aspects of its business that are growing in importance. In 2021, Wizards of the Coast and digital gaming accounted for $1.28 billion in revenue, or 20% of the company’s total, and entertainment was 17.9% or $1.15 billion.
Mattel is going more horizontal while Hasbro has gone more vertical, Johnson said. Time will tell which is the right way to go about it."
This explains why they keep raising the prices on us but they seem to be out of touch with collectors and especially parents. As said before the day toy prices are at 25$ a figure is the day I look for another hobby. At some point it just gets too expensive.
Hasbro and mattel while having cross over also deal in very different markets
Biggest being the board game / activity portfolio
Mattel are pretty strictly toys, and while they have mega connects but they’re nothing to Lego and the games the do have are like uno are not comparable to hasbro
Hasbro have play doh, magic the gathering, dungeons and dragons and board games like monopoly which is by far the most popular board game, Cluedo, scrabble, connect 4, mr bucket through the Milton Bradley (MB) license hasbro own etc so there’s more variety to hasbros world and those big name games (monopoly etc) will always sell, just look how many cities, sports teams, bands, brands and licenses etc like Mario, sonic etc there is just for monopoly.
Peppa pig is also huge for hasbro, not to mention Star Wars