JBL and Michael Cole fight

SmackDown Superstars JBL and Michael Cole got into a knockdown, drag-out fight Monday afternoon on the set of World Wrestling Entertainment’s SummerSlam commercial shoot in Encino, California. Director of WWE Television Promotions, John Gaburick, tells WWE.com the fight broke out during the filming of a scene in the commercial which will be used to promote SummerSlam later this year. “The fight lasted at least five minutes, it was a brutal, bloody, vicious affair,” says Gaburick. “It took Jim Ross, Mark Henry, Chris Benoit, Finlay and road agent Ricky Steamboat to finally break things up.”

Gaburick says, “Both men were banged up pretty good, both men were bloodied up.” After the fight, Michael Cole and JBL went behind closed doors to try and clear the air. Gaburick says both Cole and JBL finished their required work on the commercial before leaving the set. When asked what the fight was about, Gaburick would only say “it’s a personal issue between two men.”

The SummerSlam commercial was filmed Sunday using RAW Superstars and Monday using SmackDown competitors.