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Post by Mr Ezekiel Jackson If Ya Nasty on Jul 18, 2017 16:54:14 GMT -5
What i still don't understand is this, you compare the amount of shelf space from smyths to stores here in the states. If WWE/Mattel figures are the #1 seller for last year, why can't we get target and walmart expand there shelf space ?? Did Jakks have more than a 4 foot section of space back in the day ?? I think they had more space than that back in the day. The best way to get more sales is to have more space and variety of product you would think. Barbie Dolls have pretty much an entire aisle at walmart, target, and toysrus. Toysrus i will give them credit, they have an expanded wwe section with figures, belts, elite scale rings, etc. If Smyths in the U.K. can sell wwe figures with that much dedicated space, why can't that be the case here ?? Because toy companies buy off spaces on the shelf in retail stores Stateside. WWE used to have a larger presence in TRU until Disney unleashed its massive Marvel/Star Wars push. WWE got to share space with Transformers and movie tie in toys. TMNT has a large presence in Walmart and other places in spite of me actually seeing their product moving. Mattel got other lines they got to keep on shelves also. Barbie had almost got killed off by Bratz. Now they got to deal with fellow stablemates, Monster High, for spots in the girls isle. WWE has seasonal pushes like special displays for big ppvs or the Christmas rush. Gone are the days of WWE owning an isle. In spite of doing strong sells because others are outspending for the larger spots on the shelf. If anything, WWE has expanded from what it was 2 to 3 years ago. |
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powerfred3k
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Post by powerfred3k on Jul 18, 2017 19:45:17 GMT -5
What i still don't understand is this, you compare the amount of shelf space from smyths to stores here in the states. If WWE/Mattel figures are the #1 seller for last year, why can't we get target and walmart expand there shelf space ?? Did Jakks have more than a 4 foot section of space back in the day ?? I think they had more space than that back in the day. The best way to get more sales is to have more space and variety of product you would think. Barbie Dolls have pretty much an entire aisle at walmart, target, and toysrus. Toysrus i will give them credit, they have an expanded wwe section with figures, belts, elite scale rings, etc. If Smyths in the U.K. can sell wwe figures with that much dedicated space, why can't that be the case here ?? Because toy companies buy off spaces on the shelf in retail stores Stateside. WWE used to have a larger presence in TRU until Disney unleashed its massive Marvel/Star Wars push. WWE got to share space with Transformers and movie tie in toys. TMNT has a large presence in Walmart and other places in spite of me actually seeing their product moving. Mattel got other lines they got to keep on shelves also. Barbie had almost got killed off by Bratz. Now they got to deal with fellow stablemates, Monster High, for spots in the girls isle. WWE has seasonal pushes like special displays for big ppvs or the Christmas rush. Gone are the days of WWE owning an isle. In spite of doing strong sells because others are outspending for the larger spots on the shelf. If anything, WWE has expanded from what it was 2 to 3 years ago. Ok then but how does mattel expect sales to continue to improve here in the states with out a better variety ?? They already had a bunch of exclusives cancelled. Its great that they finally purged all the walmarts a few months ago, but without extra space they are doomed to repeat themselves. Me as a wrestling fan I need to be able to go into a walmart, target, toysrus, etc and find not just one series of new elites/basics/battlepacks but two maybe even three. The easier it is for me to find a wrestling figure i want the more i will buy. I would prefer to go to a store, but if amazon is going to beat everyone to the punch how is that good for retail ?? That makes me less likely to go to big box retail stores cause they don't have what i want. I can go grocery shopping anywhere and skip walmart, target, toysrus. |
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Post by Mr Ezekiel Jackson If Ya Nasty on Jul 18, 2017 20:13:11 GMT -5
Because toy companies buy off spaces on the shelf in retail stores Stateside. WWE used to have a larger presence in TRU until Disney unleashed its massive Marvel/Star Wars push. WWE got to share space with Transformers and movie tie in toys. TMNT has a large presence in Walmart and other places in spite of me actually seeing their product moving. Mattel got other lines they got to keep on shelves also. Barbie had almost got killed off by Bratz. Now they got to deal with fellow stablemates, Monster High, for spots in the girls isle. WWE has seasonal pushes like special displays for big ppvs or the Christmas rush. Gone are the days of WWE owning an isle. In spite of doing strong sells because others are outspending for the larger spots on the shelf. If anything, WWE has expanded from what it was 2 to 3 years ago. Ok then but how does mattel expect sales to continue to improve here in the states with out a better variety ?? They already had a bunch of exclusives cancelled. Its great that they finally purged all the walmarts a few months ago, but without extra space they are doomed to repeat themselves. Me as a wrestling fan I need to be able to go into a walmart, target, toysrus, etc and find not just one series of new elites/basics/battlepacks but two maybe even three. The easier it is for me to find a wrestling figure i want the more i will buy. I would prefer to go to a store, but if amazon is going to beat everyone to the punch how is that good for retail ?? That makes me less likely to go to big box retail stores cause they don't have what i want. I can go grocery shopping anywhere and skip walmart, target, toysrus. Mattel sends stores stock. They don't control how said store actually stock them. Items get left in store warehouses and the back of the store for ungodly amount of time. I should know, I used to work at a Target warehouse. The average person going to Walmart or the like is going for a number of different items. Most folks here rather order online than go hunting even if it cost more. Flooding the shelves isn't going to improve sells. I see plenty of toys like the previously mentioned TMNT make no major movement. Plus the average city has 2 or more Walmarts. I got 7 in a 20 mile radius. 3 Targets. A super Toys R Us. Not to mention 15 Walgreens. WWE figures are all over the place with different stores at different series. Not to mention their store exclusives. There was a drought for figures but now it's a flood. Not everyone is the same. But that is on the stores, not Mattel. |
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powerfred3k
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Post by powerfred3k on Jul 18, 2017 22:12:24 GMT -5
Well then maybe mattel needs to first get more shelf space and second have a mattel vendor stock them if the problem is the stores not putting product on the floor. If there are cases of product in warehouses and backrooms of stores that is a big problem and mattel is losing money every day that product sits anywhere but the intended spot. I think Neca has a vendor stock its stuff in toysrus stores. So if that cost is worth it for them wouldn't it be worth it for mattel ?? I can be understanding to the difficulties of getting product into stores only so much. In this day of high speed internet and ipads taking business away from mattel. You would think they would be trying even harder to get people to buy there product. Or they can keep doing what there doing like this: news.mattel.com/news/mattel-reports-first-quarter-2017-financial-results-and-declares-quarterly-dividendFor the first quarter of 2017, net sales and gross sales were down 15% as reported. Reported operating loss was $127.0 million. For the first quarter, net sales in the North American Region decreased by 23% as reported. |
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Post by Mr Ezekiel Jackson If Ya Nasty on Jul 19, 2017 0:30:06 GMT -5
Because kids aren't into traditional toys and the overall toy industry is suffering from that. Same way the cable & satellite industry is suffering from cord cutting. Mattel could have a whole shelf in Walmart and the results would still be the same.
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Post by BadGirlRyleigh on Jul 19, 2017 1:34:43 GMT -5
WWE had an entire aisle to themselves in Toys R Us during the Ruthless Aggression Era. I've heard people say WWF/WCW/ECW had big aisles during the Attitude Era
Also, Barbie might've had stiff competition with Bratz, but one lawsuit later and they were done lmao
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maske2g
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Post by maske2g on Jul 19, 2017 5:53:10 GMT -5
I totally agree with the gadgets, but not the economics.
We had two large recessions during the Jakks Era. 2001 and 2007-09 (Which is now known as the GREAT RECESSION!)
Mattel hasn't seen a recession.
Also, in inflationary terms toys were more expensive in the 80' when adjusted for inflation.
I believe a Star Wars figure cost $4, which would be 12.59 in todays money, but 3.75 Rogue one figures were not that expensive.
My only comparison from the 90's is Video Games, A Playstation one for instance would cost $472 in todays money, whereas a regular PS4 was released at $399. A SNES was over $350 bucks, whereas a Switch is $299.
It's not so relevant what I can remember about prices in pounds, because the pound is on its a45e!!
Mattel started in a recession. It didn't just magically end in 2009 @cdnmadness Mr Ezekiel Jackson If Ya Nasty Do you want me to bore you with the definition of the recession, and the difference in the economic cycle between recession and recovery? The recession ended in June 2009. i.e when GDP turn positive. Mattel didn't release their figures until Jan 1st 2010. Mattel have seen unemployment in the US fall from 10% in Jan 2010 to 4% in a completely straight trend line down. I worked on the Equity Trading floor at Merrill Lynch during this period, a big 4 American bank that basically folded, and had to be bailed out by Bank of America a much smaller house. I witnessed this all the hard way! |
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maske2g
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Post by maske2g on Jul 19, 2017 6:01:59 GMT -5
What you American guys do everytime there is a thread like this, is make you local shops the benchmark for the entire global sales of a toy line.
You live in a country with 5-6000 Walmarts, thousands of targets. Their demographics are completely different in almost every city, because you have 300m people. Their tastes change. Their disposable incomes differ from area to area. And even that can change drastically at any given time. (See Detroit). I don't know where you guys are from, but if from outsite the big cities of the US, I could bet that the economic recoveries were probably weaker and slower in your areas.
You have to adapt all the time to keep your collection going. If you are a completist, you are never, ever going to walk into store again, in this age of internet shopping and see shelves stocked to the brim with all the figures you need. No matter what the line is. Even the horseshyte new transformers.
You harp about the glory days of jakks, well if stores were knee deep in figures, that means they WERE NOT SELLING!! We saw the CS line deteriorate rapidly during the recession, and then there was no more jakks WWE.... (Tragically I know that had now been reversed)
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Post by marino13 on Jul 19, 2017 8:18:14 GMT -5
Gotta love when some guy at home is telling a multi-million dollar company how to run a business.
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Post by Mr Ezekiel Jackson If Ya Nasty on Jul 19, 2017 8:24:08 GMT -5
Mattel started in a recession. It didn't just magically end in 2009 @cdnmadness Mr Ezekiel Jackson If Ya Nasty Do you want me to bore you with the definition of the recession, and the difference in the economic cycle between recession and recovery? The recession ended in June 2009. i.e when GDP turn positive. Mattel didn't release their figures until Jan 1st 2010. Mattel have seen unemployment in the US fall from 10% in Jan 2010 to 4% in a completely straight trend line down. I worked on the Equity Trading floor at Merrill Lynch during this period, a big 4 American bank that basically folded, and had to be bailed out by Bank of America a much smaller house. I witnessed this all the hard way! Just because they said the Recession ended the repercussions still lasted for years. The construction company I worked for 2005 to 2014 laid off over 90% of the workforce during 2009-2010. The company didnt recover until mid 2013. Other companies weren't so lucky and completely closed down. So while money numbers said everything was improving, reality showed otherwise. People were struggling in the US. Disposable income became smaller and less used. The thing about employment numbers don't tell is that higher nor mid range wage jobs weren't being created and filled but lower wage ones were. Which leads to lower overall incomes and disposable money. |
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Post by Mr Ezekiel Jackson If Ya Nasty on Jul 19, 2017 8:29:46 GMT -5
Gotta love when some guy at home is telling a multi-million dollar company how to run a business. This can be a statement about anything WWE related. |
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maske2g
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Post by maske2g on Jul 19, 2017 8:43:45 GMT -5
gawd6sic6™ @cdnmadness Mr Ezekiel Jackson If Ya Nasty Do you want me to bore you with the definition of the recession, and the difference in the economic cycle between recession and recovery? The recession ended in June 2009. i.e when GDP turn positive. Mattel didn't release their figures until Jan 1st 2010. Mattel have seen unemployment in the US fall from 10% in Jan 2010 to 4% in a completely straight trend line down. I worked on the Equity Trading floor at Merrill Lynch during this period, a big 4 American bank that basically folded, and had to be bailed out by Bank of America a much smaller house. I witnessed this all the hard way! Just because they said the Recession ended the repercussions still lasted for years. The construction company I worked for 2005 to 2014 laid off over 90% of the workforce during 2009-2010. The company didnt recover until mid 2013. Other companies weren't so lucky and completely closed down. So while money numbers said everything was improving, reality showed otherwise. People were struggling in the US. Disposable income became smaller and less used. The thing about employment numbers don't tell is that higher nor mid range wage jobs weren't being created and filled but lower wage ones were. Which leads to lower overall incomes and disposable money. So that one industry is representative of the GDP of america? Its not. I agree about the low pay jobs and disposable income. Our employment numbers in the UK are fluffed by zero hour contracts. However none of this answer the original question, and by definition Mattel have never seen a recession in the WWE. Only moderate evonomic growth for 7 years straight |
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Post by BadGirlRyleigh on Jul 19, 2017 10:46:19 GMT -5
Mattel started in a recession. It didn't just magically end in 2009 @cdnmadness Mr Ezekiel Jackson If Ya Nasty Do you want me to bore you with the definition of the recession, and the difference in the economic cycle between recession and recovery? The recession ended in June 2009. i.e when GDP turn positive. Mattel didn't release their figures until Jan 1st 2010. Mattel have seen unemployment in the US fall from 10% in Jan 2010 to 4% in a completely straight trend line down. I worked on the Equity Trading floor at Merrill Lynch during this period, a big 4 American bank that basically folded, and had to be bailed out by Bank of America a much smaller house. I witnessed this all the hard way! Oh, WOOOOWWW, the GDP was positive. Well, guess what, money was still very tight for most people and unemployment was higher than RVD. Economists say it ended in 2009 but it did not because people were still suffering from it 2 years later If you think that recession had no effect on Mattel's WWE line at the start you are a fool |
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maske2g
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Post by maske2g on Jul 19, 2017 11:07:37 GMT -5
gawd6sic6™ @cdnmadness Mr Ezekiel Jackson If Ya Nasty Do you want me to bore you with the definition of the recession, and the difference in the economic cycle between recession and recovery? The recession ended in June 2009. i.e when GDP turn positive. Mattel didn't release their figures until Jan 1st 2010. Mattel have seen unemployment in the US fall from 10% in Jan 2010 to 4% in a completely straight trend line down. I worked on the Equity Trading floor at Merrill Lynch during this period, a big 4 American bank that basically folded, and had to be bailed out by Bank of America a much smaller house. I witnessed this all the hard way! Oh, WOOOOWWW, the GDP was positive. Well, guess what, money was still very tight for most people and unemployment was higher than RVD. Economists say it ended in 2009 but it did not because people were still suffering from it 2 years later If you think that recession had no effect on Mattel's WWE line at the start you are a fool Thats not what was said though was it. i said that it wasn't a recession. It wasn't a recession. It wasn't then, and it hasn't revised since, and it never will be. As a general point, If people are employed they spend money no matter how tight, and they get indebted up to their eyeballs while they are at it, never thinking about tomorrow. If they are just copping social security they blow it on their mobile contracts, drugs, and a diabolica diet.. What will be interesting os the next recession. It will be much worse than the last. Low interest rates and money printing have led people to believe they are off the hook. The debt has built up again and when rates rise, there will be much more to moan about than Walmarts figure selection. |
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Post by Rated [R] NinJa on Jul 19, 2017 11:54:39 GMT -5
It's amazing how off topic this has gone 😂🤦🏽♂️
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Post by Halloween King on Jul 20, 2017 3:39:13 GMT -5
This makes sense. I always thought it was because Jakks sold more figures and money talks. I say Jakks sold more because the Classic line made it to wave 28 and only stopped because they lost the license. Where as Mattels Legends line only made it to 5 waves and stopped due to low demand.
Quite funny..
One is worth 7 billion dollars.
The other is worth 104 million dollars.
When a company is 70 times bigger than a rival, you can draw your own conclusions about the sales required for a line to be considered successful.
Dont confuse the words Company with the word toy line. Yes, Mattel is a big toy company. But of those 7 billion wwe figures is a small portion. If I had to guess I'd say Barbie is Mattel's main focus. What you're saying is the equivalent to someone saying that the All Day Breakfast is what has made Mcdonalds an industry leader in fast food. It might help but they were doing quite well before said examples. |
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maske2g
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Post by maske2g on Jul 20, 2017 4:53:17 GMT -5
:D
Quite funny..
One is worth 7 billion dollars.
The other is worth 104 million dollars.
When a company is 70 times bigger than a rival, you can draw your own conclusions about the sales required for a line to be considered successful.
Dont confuse the words Company with the word toy line. Yes, Mattel is a big toy company. But of those 7 billion wwe figures is a small portion. If I had to guess I'd say Barbie is Mattel's main focus. What you're saying is the equivalent to someone saying that the All Day Breakfast is what has made Mcdonalds an industry leader in fast food. It might help but they were doing quite well before said examples. Try reading the whole thread. I've spent my career working on Equity trading floors.
WWE is consistently in the top two selling action figure lines, and is currently number 1.
But, Mattel's market cap is only 7 billion despite Revenue of 5.5 billion. Do you know what that screams to me? Their earnings are POOR, and that is reflected in the share price being halved in a couple of years.
Do you know why earnings are poor? Costs will be one, but I don't buy that at the moment considering the USD strength. Barbie sales is all I ever see when it comes to Mattels poor performance. There are consistent stories of Barbies slump on Forbes and Bloomberg, etc over the last 5 years.
So Mattel definitely are keeping WWE a high priority, but the poor performance of other toys will affect the WWE line.
Budgets are done Top down. When a team of senior management are giving the WWE line a budget, they are not asking Bill if he is going to be putting shiny paint on Jericho's tights. They give a figure based on performance of both the company and the line. And then people like Bill's bosses and finance department have to manage that budget accordingly. I have the same situation at work, I work for a company 4 times bigger than Mattel.
Don't forget Mattel also owns formerly large independent companies like Corgi and Fisher Price. They will be a huge piece of the pie too.
Your last line is a good example for Mcdonalds despite the extra things they offer these days, but for a company like Mattel, where toys are constantly changing, and tastes are constantly changing, and as mentioned already, Tech has taken over, it's a case of adapt or die. Barbie's will never ever sell like they use to. So is it wise for them to keep throwing good money after bad after years of declining sales?
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maske2g
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Post by maske2g on Jul 20, 2017 5:02:05 GMT -5
Gotta love when some guy at home is telling a multi-million dollar company how to run a business. I'm currently in charge of ring fencing the Equity arm of the UK's biggest investment bank, from their retail (high street) bank.. Formerly the worlds biggest Company by assets. now 4.5 times the size of Mattel.
I have been a qualified financial advisor.
I have worked on the Equity trading floors of Bank of America Merrill Lynch, and the Royal Bank Of Scotland.
I worked on the sale of the RBS equity business to BNP Paribas.
I consulted HSBC on the new method of financial reporting for the European Banking Authority.
And I have a toy collection of 4000 pieces.
And, I'm working from home today. Gotta love it. Right?
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Post by Gorilla on Jul 20, 2017 5:51:14 GMT -5
It's amazing how off topic this has gone 😂🤦🏽♂️ Very! This was definitely not my intention. I was just wondering about Superstar talent disparity between Jakks and Mattel! |
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maske2g
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Post by maske2g on Jul 20, 2017 6:06:23 GMT -5
It's amazing how off topic this has gone 😂🤦🏽♂️ Very! This was definitely not my intention. I was just wondering about Superstar talent disparity between Jakks and Mattel! Its fine I think a lot of people on here (including myself) are interested in stuff that we dont understand when it comes to the toy line, production, biggest sellers and biggest losers. |
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