Potentially another price increase coming

the “more” amount will go up more

If people were content with 28 each, maybe at 32 they’re out

Happening across the board. Two price hikes in such a short time is going to hurt all brands, especially ones that are already struggling. I don't know how Basics will go on without a price-point change.

It's a pretty safe prediction that by the end of this decade, action figures at large will be collector-based lines aimed at adults who have the spare income for it. I think toys will certainly still exist, though the division on what is targeting single-digit-kids-only will be clearer. It's just not cost-effective anymore to do detailed 6" figures at a price most people are willing to pay at whim at the grocery store for their child. Birthday and Christmas gifts are one thing, but inexpensive toys you randomly pick up while shopping for other goods have that impulsive role in retail, which is why they want them so much and have that edict for Mattel and other manufacturers. As time goes on, that probably also means a tighter selection of what makes it to retail and what remains online-only, which means if it's an online-only future for certain lines, even MORE expensive prices since manufacturing at a lower volume = higher cost to the consumer.

Hard to believe that Elites and Legends began at $15, and that was considered to be a bit expensive at the time since it was more than CS...

Why buy them at all if they are merely “childrens” toys?

It just seems silly to me that everyone was buying them at 22.99 but $1 to $2 more is absolutely absurd. Isn’t $23 for a “childrens” toy just as ridiculous?

I don’t understand these argument of children’s toys versus adult collectibles. I hear this argument all the time but at the end of the day, most of us on these forums are adults buying these figures. To ridicule it is to just ridicule yourself at the same time. Is it not?

There are plenty of people in this thread alone that said their buying has gone down since they raised the price already.

It's not ridiculing people by pointing out they're children's toys. They aren't worth 25 dollars to most people. They aren't a necessity. Why does it bother you so much that people say they won't buy if they increase the price? What does it matter to you?

All valid points but the important thing is we don't have to keep buying at the higher price point and many of us wont. If the quality were better then sure, but other companies are putting out higher quality products for the same (or sometimes less) price. Something is going to give. The bubble will burst at some point and we'll be back to square one.

Why is ceasing collecting the solution here? Why not just limit your purchases. Why not buy one less figure than you would have? Some of you are very dramatic.

That’s fine. I’ll still get the stores to price match their online price of 19.99. Been doing that at Target ever since the increase to 21.99